Home » How to Gain (And Maintain) the Competitive Advantage in Business by William E. Rothschild
How to Gain (And Maintain) the Competitive Advantage in Business William E. Rothschild

How to Gain (And Maintain) the Competitive Advantage in Business

William E. Rothschild

Published October 1st 1988
ISBN : 9780070540323
Paperback
240 pages
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 About the Book 

This unique and timely book serves as a practical guide to developing creative,and effective,strategic plans for gaining and keeping the competitive edge. The author shows how to evaluate total industry structure and its potential change- spot leaders in various categories,detect their motivations,and analyze their probable moves- identify allies (suppliers,customers,etc. ) who could become adversaries,and take proper counteractions- how to use competitor demographics to understand and anticipate competitive behavior.